I had full responsibility for driving the Digital Strategy at Liffey Valley Opel whilst also influencing the overall Digital and Social Media Strategies of the entire group at Windsor Motors. The brief included the upgrading of the PPC Campaigns, SEO, creation of copy, content, and forward strategies in order to gain and retain customers for high ticket goods as well as support services. I created a Customer Interaction Questionnaire (CIQ) to better understand actual end user behaviours so as to influence the upcoming upgrade of the Opel Dealers website using standard industry best practices and legacy market research questions. In one month we got the Facebook page to over 5,000 fans using a robust Brand Affiliated Cause Campaign. To do this we successfully used email marketing, SMS and created a promotional video. The SMS campaign delivered a 10% conversion rate. I created plans and proposals for senior management for the year ahead whilst also running a successful Facebook Ad campaign resulting in up to 300 connections per day in some cases. I designed vehicle wraps, commercial stands, and flyers through to Facebook Ad Graphics whilst also providing guidance and direction to existing commercial artwork. I am fully conversant with Adobe's suite of software for Visual Communications having used it since 1995. Other previous clients have included various politicians across the political spectrum, through to financial services clients. I have liaised with other digital and visual communications agencies with whom I have strong contacts.
The classroom-based training experience helped me learn how to: 1. Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of any marketing strategy 2. Plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns. 3. Integrate digital marketing plans and efforts into existing legacy marketing strategies. 4. Drive new visitor traffic to websites while improving online conversion rates 5. Understand how digital marketing can help grow business, domestically and internationally 6. Create and develop effective and targeted email marketing campaigns that align with set business goals 7. Identify various online applications and resources that can help build effective and profitable web sites. 8. Measure and analyse the visitor traffic to websites to continuously develop and improve digital marketing 9. Discover how to best develop and retain customers
In response to the lack of regulation within the Management Company and Property Management industry and the thousands upon thousands of property owners caught in a legal quagmire a number of concerned citizens established Right2Manage.ie in order to provide legal advice and a roadmap on how to manage the management company until appropriate legislation was implemented. This same group lobbied along with other concerned groups for this same legislation which was successfully drafted into law over a year ago.
Level 1 Project Manager. Worked on the GM Batch Project, UK Department of Pensions as Change Manager, US Credit Union ATM Software Team PM.
Fantastic entrepreneurial hands on experience project managing third party suppliers as part of the core Digital Channels Team to one of the worlds first ever Internet Banks working within the French, UK & German markets whilst competing with Egg in the UK market plus others. My team and I implemented the Akamai project to increase content delivery download times to the end user who was still dependent on 28k & 56k download speeds We installed Webtrends to monitor and analyse end user behaviours Trained with Beckinridge Corporate Training in Prince 2 PM methodologies Created end to end Site Maps Worked with FT.com to provide relevant content Worked with mytaxi.co.uk to provide relevant content Supported internal clients Enba to provide branding advice whilst also facing outwards to their clients to support white labelling of internal internet banking for the likes of Royal Dutch Shell staff. Created and implemented an internal PM Change Log based on PHP/MySQL/Apache to prevent fire fighting and prioritise change requests whilst also issuing a cross-off list when the requested task was complete to internal clients WAP technologies Testing Managed and conducted full Website User Acceptance Tests on staging servers
I was employed as the Web Projects Manager for the IMJ Magazine at a time when the Internet was an emerging industry and known as New Media. My role was to help manage an early version of the Adworld.ie website but also to write occasional pieces concerning the web for the IMJ.
General Ops (Student Summer Work) - ranging from: Steward, Search & Rescue Crew, Bar Man, Galley Assistant, Duty Free Sales Assistant, Load & Unload of Cars & Cargo plus manning the Crane and Steering ticket. ++Also obtained my Health & Safety & Food Hygene Certs.++
Currently working with a number of very different clients developing and advising on digital and social media strategies whilst also finishing out on my Postgrad in Applied Digital Media. Also completed work for Windsor Motors as a Digital Consultant working specifically on the Liffey Valley Opel brand helping to establish a best practices template for the overall group. o Meeting with business & political leaders & developing full Digital Services, Social Media and Legacy Marketing Strategies that work o Providing professional advice & full digital audits o Analysing SEO using sites like Searchmetrics, o Working with Adwords, Google Analytics, Facebook, Banner Ad strategies/Display Advertising & Affiliate Marketing o Interviewing clients customers face to face and monitoring goal oriented behaviours/ detailing Key path scenarios / recommending improvements for interaction on the clients website o Responsible for the development of the team base/resources as per project requirements plus key performance indicator metrics o Overall definition of multiple projects - scoping, parameters, milestones & deliverables o Resourced solid CMS solutions to save time and money for the development process and the clients budgets in terms of roll out & usability o Responsible for the end to end delivery and roll out of the full "Digital Suite" (Websites, Social Media, SEM, SEO, Banner Ads, Graphics etc) o Developing existing product offering and managing time lines and deliverables o Full UAT's (User Acceptance Tests) carried out both pre-beta & post full release o Live User Acceptance Tests - in the form of A or B versions o Composing and delivery of live Web Usability Questionnaires & Report o Provided content & design feedback to clients o Requirements, brief, proposal, NDA & SLA & closing out templates created o Facilitation of meetings to very senior level leadership both political & commercial o Preparation of proposals and timelines using MS Project & Excel
Postgrad Diploma Applied Digital Media
Professional Diploma
Concentration: Digital & Social Media Marketing Strategy
Ba Hons Design
Concentration: Graphic, Product and Interactive Design
Diploma
Concentration: Industrial Design
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